Neurofeedback Success: Boosting Your Practice with NewMind’s Marketing Program

Experienced small business owners know it. It takes a lot of work to set up a business and keep it going. A lot of care goes into putting the office together, hiring the team, training the team, doing the paperwork and then there’s the actual work of providing a product or service. Put that playlist on repeat and do it all again. However, what happens when everything is set up, but no one shows? What went wrong? Where are the clients? Getting the message out about neurofeedback services can be challenging. It takes hard work to set up for neurofeedback success and sometimes it can seem overwhelming to get the message out. NewMind’s Marketing and Business Support Program is designed to help market your practice for neurofeedback success.

Neurofeedback Success: Getting the Message Out

It can be tricky to communicate with potential clients about neurofeedback. It’s a process. It’s a conversation that takes time. It may be hard to know where to begin, or how to go deeper in the conversation.

It helps to have a plan for how to talk about it and useful tools like visual aids. However, preparing these things takes time, time that small business owners may not have. According to a 2024 survey, 58% of small businesses don’t spend more than 5 hours a week on marketing.

It’s not surprising that small businesses let marketing fall to the wayside. After all, there are many responsibilities that can take priority. Interfacing with clients or managing other urgent, daily tasks that are needed to keep the business going can take up a lot of time.

The issue is that eventually the lack of marketing becomes evident. The number of clients wanes. 

What can be done? Here are 5 tips to boost your marketing strategy for neurofeedback success.

5 Tips for Growing Your Client Base for Success

1. Strategize the Marketing Process. A little bit of time spent on planning how to market your practice can go a long way. It’s like a protocol for what to do, to assist conversations about neurofeedback services from start to finish. Using the questions who, what, when, where and why and how can help to shape the strategy. For example, considering when, where and how to interact with potential clients can guide decisions about what kinds of resources to use. It’s also good to consider how much time is needed on a consistent basis to devote to marketing your practice. For example, if social media is part of the strategy, the time it takes to create content and keep up with the conversations happening there should be considered. Each social media platform will have their own algorithms that determine how much visibility a profile gets. Some may show favor to accounts that post daily, or weekly. Sometimes algorithms also account for conversations and interactions. It would be helpful to consider what this means in terms of a time commitment.
2. Set up Conversation Starters. How do people learn more about neurofeedback services? Do they know that it is offered? Do they have an opportunity to learn more? Adding a sign in an office and brochures on the front desk is a great way to start the conversation.
3. Solidify a Digital Presence. Having a solid digital presence doesn’t always mean building a full website. A simple web page with contact information or a social media account could get the job done. There just needs to be a space where people can get a sense of who you are and what you do. These digital spaces can act as an online office or lobby, where people who are interested can ask questions. A great place to start is getting your business listed in NewMind’s directory.
4. Support the Conversation with Educational Resources. Talking is great, but how can questions about neurofeedback science be answered, once the conversation goes deeper? A digital presence can be used to direct people to New Mind’s youtube videos and blogs and other resources for learning.
5. Simplify the Approach. Effective marketing doesn’t need to develop a strategy that competes with Fortune 500 companies, but a small business does need something. Sometimes the best things are the simple things. Start with what is most familiar, whether that’s posting on social media or making brochures and signs.

Science Based Marketing Strategies

Setting up opportunities to start the conversation is only the beginning. One encounter with a brand and a message may not be enough. Multiple encounters with a message may be needed in order to encourage clients to try services. 

Miller’s rule of 7 is a popular way of thinking about effective marketing. Miller’s work suggests that a person can only hold about 7 items at a time in their short term memory. More recently, Cowen’s 4 explores whether the limits of short term memory are even smaller than that. 

While the quantity of times people view a message matters, the quality of their experience matters too. A review from the journal Nature Neuroscience re-examines what makes things stick in a person’s memory. The hint? It may have more to do with whether or not the message strikes a chord with someone. Does the message relate to their goals? Does it command their attention in a sea of sensory messages?

What does this mean for neurofeedback success? It means that people have limited short term memory capacity, so they have to prioritize which pieces of information to hang on to, based on what is most important to them at that time. While marketing your practice, it may be helpful to take into account both the quantity and the quality of the interactions people have with a message.

NewMind’s Marketing Program for Neurofeedback Success

Growing a client base can take a lot of work. However, there are resources that can help make it more manageable. For example, NewMind offers a variety of resources for neurofeedback success. Learn more about NewMind’s Marketing Program to see if they can help.

Starting a new marketing strategy or reviving a sleepy one can be time consuming. NewMind can help get the ball rolling with a consultation call. From starting the initial conversation, to showing potential clients what neurofeedback is about, NewMind has resources.

How Can NewMind Help You?

NewMind has everything that is needed for marketing your practice. What services will best meet your needs for neurofeedback success? 

• Digital Marketing Plans
  • Basic
  • Premium
• Client Retention Program
  • In-bound phone script
  • Initial Visit Script
  • Case Presentation
  • Client Financing Script
  • One-on-One Coaching
  • Monthly Group Coaching
• Forms, Brochures and Signs
  • Customizable: using your logo and your message
  • Convenient: print it from your office
  • Conversation Tools: from signs and brochures to intake forms and informed consent, NewMind has resources for you

Growing Your Client Base

It took a lot of hard work to get to this point. The practice is set up. The daily demands of business are in full swing. However, neurofeedback success requires an effective marketing strategy.

Marketing may sometimes drop to the bottom of the to do list, but it’s a critical part of building a practice. With these tips and resources, you can be well on your way to growing your client base.

Jumpstart Your Neurofeedback Success!

 

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Works Cited

Cowan, N. (2001). The magical number 4 in short-term memory: A reconsideration of mental storage capacity. Behavioral and Brain Sciences, 24(1), 87–114. https://doi.org/10.1017/S0140525X01003922

Ma, W. J., Husain, M., & Bays, P. M. (2014). Changing concepts of working memory. Nature neuroscience, 17(3), 347–356. https://doi.org/10.1038/nn.3655

Miller, G. A. (1956). The magical number seven plus or minus two: some limits on our capacity for processing information. Psychological review, 63(2), 81–97. https://doi.org/10.1037/0033-295x.101.2.343