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About Shawn Bearden

Shawn Bearden is the CEO and co-founder of NewMind Technologies, where he leads the development of neurofeedback software designed to simplify and scale brain-based training. With experience in software engineering, technology, and business strategy, he focuses on creating systems that bridge neuroscience and practical clinical use. His writing explores the intersection of neurofeedback, mental health innovation, and emerging treatment models, including trauma recovery, PTSD, and psychedelic-assisted therapy. Shawn is particularly interested in how these approaches can work together to improve outcomes and expand access to effective care.

Cognitive Performance Testing: Adding Value to Your Clinic

Cognitive performance testing tools give your clinic a powerful way to move beyond subjective feedback and into measurable, data-driven care. By tracking attention, memory, processing speed, and other key cognitive domains, you can clearly demonstrate progress and build stronger client trust. When paired with neurofeedback, these tools not only enhance outcomes but also create new opportunities for growth, retention, and differentiation in an increasingly competitive space.

How Clinicians Can Help Parents Understand Neurofeedback for ADHD

Marketing neurofeedback for ADHD to parents requires more than explaining the technology. Parents are already navigating a complex landscape of diagnoses, treatments, and advice, often while feeling overwhelmed and uncertain about what will actually help their child. This post explores how to connect with their concerns, build trust through education, and guide them toward confident, informed action.

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